Save money with the discount brands

If you go with the mainstream brands like Swisscom and Sunrise you can of course get the best service level. But the same companies have their own discount brands called Wingo, Lebara/Yallo. And then there are a few more third-party brands e.g. from Migros who will also sell you mobile phone plans from the same companies.



Mobile phone plans

Swisscom and Sunrise are the main two reputable mobile phone networks.

I would stay away from Salt. They are known for roaming rip-offs (e.g. randomly increasing the monthly price protection limits etc.). They also have the weakest network out of all 3 providers in Switzerland.

If you go for the main stream brands, you can get all perks like connecting your Apple Watch to the network, you get some Apple Music for free and so on. But it's hardly worth the extra charge. Regarding Apple Watches, it's not really attractive to connect your watch to the network anyways since the Watch so far supports no roaming so outside of Switzerland it will only connect through WiFi.

If you want "the best mobile phone plan in Switzerland", here is one example: Lebara XXL.

In December 2024 the price was about 40 CHF p.m.

Last time I checked, you got free roaming in EEA + US/CA with 40 GB data and a lot of free voice roaming as well (do check the details, sometimes there are surprises e.g. when calling the US from CH it's cheap, but from the EU it's expensive all of a sudden).

Gigabit fiber internet

As developed as Switzerland is, not every square meter of Switzerland has fast fiber optics yet. But they have been expanding it a lot in recent years. So many villages and all major cities in Switzerland offer fiber optics internet, often with fiber to the home and supporting a gigabit per second symmetric  or even more.